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Content Authenticity Initiative Content Authenticity Initiative

Content Authenticity Initiative

2023

A more transparent internet

The Content Authenticity Initiative is a community of technology, publishing, and creative companies restoring transparency of content on the internet. To fulfill their mission, they had to make their offer and open-source technology and methods understandable to the world. 

This was critical ahead of launching their most revolutionary open-source technology, Content Credentials so that the value of authenticity and data provenance was easy to understand for consumers and partners alike. The launch was especially relevant leading up to the 2024 election when AI, deep fakes, and other misinformation are prevalent.

AREA 17 defined the brand strategy, content strategy, and brand identity to clarify value proposition, audience, messaging, and relationships across Adobe, CAI, the C2PA open technical specification, Content Credentials, and CAI open-source tools and Verify tooling.

Content Credentials 00 Strategy
Content Credentials 02 Board
Content Credentials 06 Posters2x Jpg
Content Credentials 01 Guidelines
Content Credentials 03 Home
Brand
Business and brand insights
Brand strategy
Visual and verbal identity
Brand toolkits and rollout
Experience
Research and analysis
Experience vision and strategy
Experience design
Design systems

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